The day the stress of carrying a bag disappears.
Heavy bags. Aching shoulders. On days with a lot of stuff, it can be a bit disheartening.
ANORA was designed from the ground up to eliminate that stress. Its lightness, how it's carried, the materials, and its silhouette all have a reason behind them.
Why will you want to use ANORA every day? Let's unravel the 7 reasons.
01
The bag itself weighs 350g. It only holds the weight of your belongings.
350g is about the weight of one apple.
The ANORA body weighs 350g. It's that light when empty.
A light bag means you only feel the weight of what's inside. When you put your laptop, water bottle, and wallet in, almost no extra weight is added. Over time, this makes a difference in the burden on your shoulders and back.
This lightness comes from the choice of Ultrasuede® material and a streamlined design with no internal lining. We pursued lightness, resulting in a structure with no internal pockets whatsoever.
02
6-layer handle melts away the weight.
The handle design changes shoulder fatigue.
There was something we didn't anticipate during the design phase: not feeling the weight as much as usual when carrying a laptop and other items.
ANORA's handle is constructed with 6 layers of Ultrasuede®. This thickness and softness increase the contact area with the shoulder, distributing the weight over a surface rather than a single point. Furthermore, the bag's structure is designed to fit the body closely, bringing the center of gravity closer to the core. The weight feels like it melts into your body.
Customer feedback saying "it relieves the stress of heavy loads" comes directly from this handle design.
03
Beautiful silhouette, whether full or empty.
Calculated silhouette.
One of the problems with large bags is that they can lose their shape when not full. ANORA solves this issue through both material and design.
Ultrasuede® is a material with moderate firmness and drape. When full, it naturally expands, and when less full, the weight of the contents creates a beautiful, draped silhouette like a fabric bag (when there are fewer items, it's recommended to remove the bottom insert). We designed it to have a natural silhouette in both conditions.
We received feedback saying, "I thought it might be too big, but the cute form made it not a concern." This comment perfectly encapsulates the design aim of ANORA.
04
Machine washable.
Washable, so you can use it without worry.
A dirty bag that can't be washed is surprisingly stressful.
ANORA can be machine washed thanks to the combination of Ultrasuede® and a hardware-free construction. You can continue to use it without worrying about dirt, whether commuting, hiking, or traveling.
Many leather bags are vulnerable to water and require regular maintenance. ANORA has made those care costs almost zero. Because you want to use it every day, being able to wash it and keep it clean is more important than you might think.
05
Ultrasuede®'s texture elevates any outfit.
Material makes the style.
It's not as formal as leather, but not as inorganic as nylon. Ultrasuede® is a material that lies somewhere in between.
Developed by Toray, it's a suede-like artificial leather that boasts durability and water resistance while maintaining the softness and luxurious feel similar to natural suede. It looks like suede and feels soft to the touch. It blends naturally with both casual wear and jacket styles.
06
PCs, documents, changes of clothes. It fits everything.
Large capacity expands your options.
ANORA is a large-capacity bag that easily fits A4 documents and laptops. Everything you need for your commute fits inside.
Customers often tell us, "I even managed to travel with it." Clothes, daily essentials, and a wallet. For a one-night trip, ANORA can handle it all. A bag designed for commuting also takes care of your weekend luggage.
Eliminating the need for multiple bags simplifies your daily preparations.
07
Each piece is made in our Asakusa-Kuramae factory.
Manufacturing in downtown Tokyo.
ANORA bags are manufactured one by one in our own factory in Taito-ku, Tokyo, after receiving an order.
We are a factory brand operated by a factory that has handled manufacturing for both domestic and international brands. We handle everything from design to material procurement, manufacturing, and shipping in-house.
To summarize the 7 reasons.
The reason you'll want to use ANORA every day is that you won't feel any stress using it. It's not heavy. It doesn't cause fatigue. It's washable even when dirty. The silhouette is beautiful, whether you have a lot of items or just a few.
The large number of customers who make repeat purchases in different colors illustrates this best.
If you're interested in ANORA, please visit our product page.
