All otnek&ebanat products are made to order. In this article, I will explain why we manufacture products on a made-to-order basis.
1: Mass waste and environmental issues in the fashion industry
While the fashion industry has the charm of creating new trends every season, it is also the second most polluting industry in the world due to the following factors :
- Fast fashion : Rapid fashion cycles cause clothing to be discarded and replaced within a short period of time.
- Overproduction : Many brands typically produce more than demand and hold large amounts of inventory in order to reduce lost sales and reduce manufacturing costs per product. As a result, a large amount of unsold inventory at the end of the season is being discarded.
The keyword was "faster and in large quantities."
2: Advantages of made-to-order production
Made-to-order manufacturing (manufacturing after a product is actually ordered) is gaining attention as an effective approach to solving the above problems. The keyword for this is ``slowly and only as much as necessary'', and it has the following characteristics.
- Reducing excess inventory : Made-to-order production only produces what is in demand, achieving zero overproduction. This will solve all the problems of price reduction due to unsold items and waste due to overproduction.
- Reduced environmental impact : Overproduction wastes a lot of resources, but made-to-order production only produces what is needed, reducing wasted raw materials and leading to water and energy savings. This reduces the burden on the environment.
- Customization : Individual customization is possible as the products are manufactured after receiving the order. We provide two custom services: [ Custom by you ] and [Alphabet engraving service] . In this way, we can offer products that match the buyer's personality and style.
3: Challenges and countermeasures
There are also challenges with made-to-order manufacturing. On the contrary, mass production makes manufacturing more efficient and reduces manufacturing costs, but it takes more time and effort to respond to individual orders for each item . As manufacturing costs go up, the price of the product also goes up. To address this issue, we are trying to optimize prices in two ways .
- Selling products directly via D2C : By selling products directly from us, the manufacturer, to our customers without involving any middlemen, we can reduce the increased manufacturing costs.
- Streamline manufacturing to meet demand with three delivery dates : We have three delivery dates available for orders , and prices vary depending on the delivery date. Regular orders are priced at a maximum of 70 days, but if you can wait a little longer, you can get 5 % off the list price with a maximum delivery date of 90 days , and those who are willing to wait up to 120 days can get 15 % off the list price. We will sell it at the price of This is because by waiting, we can produce all the orders in one go, making production more efficient. Waiting is both eco-friendly and creates value for the manufacturer.
- Although it is experimental, this model is an attempt to bring it as close as possible to the manufacturing process that was originally intended to be produced in large quantities to improve efficiency, using a system of made-to-order production.
4: Summary
If the fashion industry adopts made-to-order manufacturing, the problem of overproduction and mass waste will be solved, and the burden on the environment will be reduced. Made-to-order is part of opening up a new future for the fashion industry and points the way towards sustainability.
And we, as individuals, can also make a major contribution to this transformation. Let's take steps toward realizing a sustainable world through eco-friendly, ethical, and wise consumption through made-to-order products.