5 reasons to choose SUNA.
At our showroom, we often hear customers say, "I don't carry much, so this is just right."
For people who don't usually carry a lot, a large bag is too much. But a mini bag doesn't fit enough. For those who have been looking for a bag that is the perfect size, can be carried in different ways, and matches any outfit, please allow me to introduce SUNA (Small).
01
Fits a long wallet and smartphone perfectly.
"Not too small" is just right.
The problem with mini bags is that they don't hold enough. Having to use a card-sized mini wallet or not being able to fit your smartphone is a compromise SUNA doesn't demand.
It fits your long wallet, smartphone, handkerchief, and lipstick—your everyday essentials. The interior has a 3-layer structure, with valuables in the central zippered pocket and items you need to grab quickly on the go in the free pockets on both sides. This allows you to stay organized, so your bag doesn't get cluttered even on days when you carry less.
The free pockets also close with magnets, providing extra security.
02
Transforms into a different bag by carrying it as a clutch.
3-way expands scene versatility.
SUNA can be used in 3 ways: as a clutch, a tote, or a shoulder bag.
Carrying it as a shoulder bag or tote makes it suitable for casual everyday use. But simply transforming it into a clutch instantly elevates its elegance. For sudden formal occasions, a slightly special meal, or a wedding after-party, SUNA can accompany you without needing to change bags.
A customer's comment, "When I use it as a clutch, it instantly looks more stylish," perfectly captures this transformation. The same bag shows a completely different side. That's the charm of SUNA.
*When the handles are stored, the bag's capacity is reduced by the volume of the stored handles.
03
The Fukura-Suzume pleats suit everyone.
Iconic but not overpowering.
The silhouette of SUNA has its roots in the tuck design inspired by the "Fukura-Suzume" obi knot from furisode kimonos.
This Fukura-Suzume motif originated with the GOULT Boston tote bag and has been inherited by SUNA. It's a subtle yet iconic shape for the brand. Its plump roundness and gently spreading silhouette exemplify a design that doesn't overdo it. Among the brand's offerings, SUNA is one of the most iconic bags.
It's the kind of bag that doesn't stand out too much, but still makes people ask, "Where did you get that?"
05
Machine washable.
Washable, so it stays clean.
Since SUNA does not use any interlining, it can be machine washed.
Being able to wash an everyday bag is more important than you might think. You can continue using it without worrying about small stains. You can take it anywhere, whether for outings or travel, without hesitation. The water resistance of Ultrasuede® and the design with minimal metal fittings make this feature possible.
SUNA offers both luxurious material feel and everyday usability.
04
Ultrasuede® matches any outfit.
The material doesn't dictate your style.
The Ultrasuede® used in SUNA is a suede-like artificial leather developed by Toray. It possesses a softness and high-quality feel similar to natural suede, while also being wrinkle-resistant and having a good amount of firmness.
It naturally blends with both casual denim styles and elegant dresses. The fact that the material doesn't dictate your style means you don't have to plan your outfit around your bag.
For people who don't usually carry a lot, a bag is an important accessory to their outfit. That's why we paid so much attention to the material and shape.
05
Made one by one in our Asakusa/Kuramae factory.
Manufacturing in Tokyo's old town.
SUNA bags are manufactured one by one in our factory in Taito Ward, Tokyo, after receiving an order.
We are a factory brand operated by a factory that has manufactured for both domestic and international brands. Everything from design to material procurement, manufacturing, and shipping is handled in-house.
To summarize the 5 reasons.
SUNA is the perfect bag for people who don't usually carry a lot. It's not too big, can be carried in different ways, and matches any outfit.
"I don't carry much, so this is just right" - I believe those words are the best description.
If you're interested, please visit the product page.
*Customization is now available.
